Why Jamie Oliver’s Food Revolution is destined to succeed

LAST WEEK I TALKED ABOUT WHY Jamie Oliver’s Food Revolution can’t change our country’s eating habits. This week, I’m in a more optimistic mood. KFC’s Double Down and crappy USDA school lunch guidelines aside, here are three reasons I think Jamie’s Revolution can have an impact on eating habits.

He makes cooking easy and fun. He gets excited and his excitement is infectious. If he can get hundreds of people who’ve never cooked, including high school students, to cook a meal and have fun doing it then, well, why not millions of people?

He makes genuine connections to people (or seems to, anyway) and genuinely appears to care. Anyone watching his show can’t help but see the effects of poor eating habits (how many times will they make that poor girl say she has 5-7 years?) and the impact Jamie is having on not just the school lunches, but the real people. I can’t imagine anyone watching this show and not being inspired to make even one small change.

If Jamie can change Rod the DJ’s mind, he can change anyone’s mind. While I don’t believe there was any actual feud (reality TV is still TV), I do believe Rod represents a very real segment of the population. For Rod to say he had been “enlightened” about the “joys of cooking” is huge.

As Jamie said about his Huntington 1000, they represent what is possible if you put your mind to it.

Good luck, Jamie!

1 comment for “Why Jamie Oliver’s Food Revolution is destined to succeed

  1. Jessica
    April 14, 2010 at 2:45 pm

    If you feel inspired by Jamie’s campaign, he has created an online petition, promoting healthy food for children, that he will present to the White House. You can find the petition here:
    http://www.jamiesfoodrevolution.com/petition. Pass it along!

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