Although I’m usually against food products specifically geared towards kids, I have to admit I was lured in by Bitsy’s Brain Food. The fun packaging and interesting veggie-and-fruit flavors (lemon-broccoli, orange-chocolate-beet, sweet potato-oatmeal-raisin, and zucchini-gingerbread-carrot) were intriguing.
We received the sweet potato oatmeal raisin flavor to try out. The box is small (2.125 oz = 2 servings), about the size of a box of animal crackers, which I found slightly disappointing. The snack itself is, in shape, texture, and crunchiness, similar to Earth’s Best Organic letter cookies or Trader Joe’s Cat Cookies (for people).
Bitsy’s Brain Food ingredients are:
- Contain no GMO ingredients
- Contain vitamins (from a vitamin premix so not as good as eating real fruits and veggies – obviously)
- Contain fruits and veggies (although not necessarily in amounts that matter)
- Contain Omega-3, calcium, iron, fiber
- Kid 1 (age 8): Thought it tasted too sweet-potatoey and didn’t want more after the first taste (he doesn’t like sweet potatoes).
- Kid 2 (age 6): Liked it. He enjoyed the flavor (“Yum”) and the crunchiness. He also doesn’t like sweet potatoes, but apparently the flavor didn’t impede his enjoyment of the snack as he asked for seconds.
- Mom: Overall, I thought they were fairly tasty. Although I could taste sweet potato, I thought it had more of an oatmeal raisin cookie flavor but not as sweet as a cookie and a bit drier.
We still have some of our small box left and no one (not even me) has been tempted to have more, but with all the leftover holiday baking around, maybe that’s not a surprise.
The Bottom Line
I’m not taken in by the idea that this snack will up my kids’ fruit or vegetable consumption – I don’t think there’s enough in there to count (and, more importantly, I think kids need to be exposed to and eat real fruits and vegetables), nor am I concerned with the additional vitamins, minerals, and omega-3 content because I think, in general, kids get enough.
That said, because of those nutritional components, I would much rather have my kids eating Bitsy’s Brain Food as a snack than Goldfish crackers.