Posts Tagged ‘ marketing ’

The Bottom Line – Eat with Intention

January 18, 2013
cara cara orange

It’s been my goal to find out things about food and write about it so other people who may not have the time to find out those things can also have that information. I’m not a nutritionist or a doctor, so, while I have strong opinions, I firmly believe that as long as we are…

Read more »

Worst Food of the Week – Ice Pops

July 14, 2011
Worst Food of the Week – Ice Pops

Summer’s here and if you have kids that means ice pops for every special occasion. And in the summer, special occasions abound: Memorial Day weekend, end of school parties, July fourth, every weekend with friends, family vacation, and “What the hell, it’s really hot out.” Here’s my run down of conventional ice pops, from Worst…

Read more »

Worst Food of the Week: Fruit Snacks

November 11, 2010
Worst Food of the Week: Fruit Snacks

DEAR EVERYONE: STOP GIVING KIDS FRUIT SNACKS AS IF THEY AREN’T GLORIFIED CANDY. The ingredients are so similar, the cost so much more, and these gummy globs of sugar are keeping kids from eating actual fruits. Think I’m overreacting? Read on. The packaging of fruit snacks gives us with the impression that they are in…

Read more »

A Good Ice Cream is Hard to Find

August 23, 2010

THIS MORNING, I READ AN ARTICLE ABOUT BOVINE GROWTH HORMONE (RBGH OR RBST) IN BREYERS, HAAGEN-DAZS, AND BASKIN-ROBBINS ICE CREAM. It made me think about just how hard it is to find a good, real ice cream. Ice cream is milk, cream, sugar, and real flavor ingredients like vanilla or cocoa (not to be confused…

Read more »

Worst Food of the Week: Motts for Tots juice boxes

June 24, 2010

AS A MARKETING GIMMICK, MOTTS FOR TOTS CLAIMS “40% less sugar” than other fruit juices. The idea is, since many people cut their kid’s apple juice with water, those people could just buy it already cut with water in a juice box. BUT HERE’S THE TRUTH: Motts for Tots juice box – 13g of sugar…

Read more »

Capri Sun Sunrise and 100% Juice Exposed

June 17, 2010

THIS POST ISN’T ABOUT WHETHER CAPRI SUN IS A HEALTHY OPTION. It is about advertisers bending the truth, food production and marketing tricks and, most of all, knowing what you’re really ingesting. Capri Sun has been advertising heavily for its two new products: Sunrise, a replacement for boring old orange juice, and 100% Juice, a…

Read more »

Worst Food of the Week: Country Time Lemonade

June 10, 2010
Worst Food of the Week: Country Time Lemonade

THE IDEA OF LEMONADE IN THE SUMMER CALLS TO MIND kids with lemonade stands, sitting on the porch with friends, and backyard barbeques. Ice cold lemonade on a hot day is delicious and a real treat.   Country Time lemonade takes that idyllic imagery, grinds it into a powder, and captures it in a container…

Read more »

Six front-of-label claims you can disregard

May 26, 2010

FRONT OF LABEL CLAIMS ARE MARKETING TOOLS. Food company marketing departments use these claims to convince us to buy things. The FDA has regulations companies have to adhere to, but it’s still important to remember that anything stated on the front of a package is advertising, not nutrition information. Stick to reading ingredients and using…

Read more »